
Stories are cool don't get me wrong but do we really need to add it to everything?! This just seems unnecessary. Spotify market cap in early May 2020 was 26.9 billion. In 2019, Spotify reported revenue worth 6.764 billion (around 7.44 billion) Spotify occupied a market share of over 32 in the global streaming market in November 2021. end the simulation PLS." And another added: "Who asked for this? Spotify is a music app not a social media. Spotify witnessed a 29.0 year-on-year growth in paid subscribers in 2019. One user wrote: "Now I KNOW these aren’t Stories I’m seeing on Spotify. We have no further news to share on future plans at this time."Īs to be expected, the news of a new Stories feature is not exactly going down well. Some of those tests end up paving the path for our broader user experience and others serve only as an important learning. In a statement to Engadget, a Spotify spokesperson said: "At Spotify, we routinely conduct a number of tests in an effort to improve our user experience.

There's no word on when Spotify might roll out the feature for all users. The feature is just in the testing stage at the moment so it might not be available to you right now. Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images, Spotify

Spotify has launched a new Stories feature and just why. Then creative freedom to make each scene feel unique and quirky at times.READ MORE: Spotify Stats: How to find your Top Artists and Top Songs of all time A chance to delve into the culture surrounding music in each city. Vibrant and powerful imagery pushes cinematic realism from a perspective that is “always moving” to achieve a guerrilla style shooting.ĭamon Escott, Director, said: “I found the concept interesting and exciting. The film is visually a mash up of the different subcultures of youth found in each city – people, places, activities, fashion, but most of all music.Īlmost shot as though it was a music video, cast deliver lines directly to the camera, breaking the fourth wall and talking to the audience. Spotify’s Only You campaign, complete with an in-app experience and personalized playlists, celebrates the unique listening of their +356 million users who know that music is everything. Directed by Damon Escott, the campaign, which will air in Southeast Asia, captures the spirit and unique listening stories of Gen Z youth culture in Jakarta, Bangkok and Manila.

Sweetshop has launched a new film for Spotify as a part of the Only You campaign from Six Toes Singapore.
